In-store competitive

Maximise your brand presence and inform purchase decisions.

Creating retail

We offer multiple brand touchpoints across South Africa’s leading retail outlets.

Attention-grabbing brand communication

Stand out in aisle as customers browse your product category.

Awareness, consideration and trial

Keep your brand top of mind where the ultimate purchase decision is made.

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Primedia Instore is a leading retail media business, providing media solutions that maximise brand presence and engage directly with consumers at the point of purchase.


From design to production, in-store execution to reporting, Primedia Instore delivers highly effective campaign management solutions.


Connect with us to optimise your campaign reach and achieve your objectives with a variety of media touchpoints across South Africa’s leading retail chains.

Media Solutions

Attract shopper’s attention with illuminating solutions that draws the eye and breaks through the clutter.

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90 degree solutions stand out to shoppers walking down the aisles and direct them to where your brand’s products are located, creating impactful and attention-grabbing brand communication.

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Visually enhance your brand’s presence on-shelf and draw attention to your products within the category.

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Fridge and freezer media places your brand top of mind for shoppers where it matters most – as they reach to put a product in their basket.

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Distribute detailed brand and product communication directly to shoppers with in-store leaflets.

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Encourage impulse purchase with engaging in communication ideally located near in-store pay points.

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Primedia Instore

Primedia Instore has 40 years of media expertise, specialising in holistic campaign management on behalf of our valued clients. With a national store universe of over 1500 leading grocery, pharmacy and liquor retailers, Primedia Instore has the largest national retail footprint to ensure your brand is showcased through the right media channels, in the right places and to the right audience.

Connect with us. Connect with shoppers.

Connect With Us